Social Media Settings
In more recent versions of ERPNext there are Social Media Setting that give a standard way of companies to integrate their ERP software with popular social networks such as Twitter (X), LinkedIn, and potentially other media via APIs.
This integration facilitates companies streamlining marketing activities, driving customer engagement, and gaining actionable insights all within ERPNext—without having to switch between numerous tools repeatedly.
With social media integration, companies can:
- Post and schedule directly from ERPNext to chosen platforms.
- Monitor campaign performance metrics like impressions, clicks, likes, shares, and comments.
- Capture leads resulting from social media campaigns and automatically generate them in the CRM module.
- Monitor brand mentions or hashtags (where platform APIs permit), enabling teams to respond quickly to engagement opportunities.
Also, these environments enable you to securely save and administer API credentials, select default posting accounts, and set role-based permission so only approved users can publish or manage connected accounts.
As social media management has been integrated with the CRM and marketing capabilities of ERPNext, organization can navigate to create data-driven campaigns, improve response-time rates and gain a greater insight into the customer journey: initial contact on social media to customer purchase and beyond it.