CRM Masters
Masters of CRM are the essential data entities in ERPNext which are required to manage customer relationship and sales processes. The master records constitute the crux of the CRM module and are the reference records for all transactions, activities, and reports. In the newer version of ERPNext, CRM masters are more versatile, simple to use, and tightly coupled with other modules such that data moves effortlessly in the system.
Common CRM masters are Leads, Customers, Contacts, Addresses, Sales Persons, Territories, and Campaigns. All these records have structured data that can be shared across multiple transactions, minimizing manual input and enforcing consistency. To give an example, the inclusion of accurate contact details and other segmentation items in master data helps with target marketing, efficient follow ups and enhanced customer care services.
Users can use the following basic master data entities in CRM to:
- Manage customer relationship tasks efficiently by linking each interaction, task or transaction to the relevant master record.
- Automate sales processes by utilizing pre-defined masters to expedite quotation, order creation, and delegation of sales activities.
- Automate tracking in a centralized format, providing a full record of customer interactions to all members of the team.
- Measure overall performance with correct and current master data driving CRM dashboards and reports.
- Take data-driven business decisions by utilizing structured data to determine sales patterns, maximize high-value prospects, and enhance conversion ratios.
In the new ERPNext, CRM Masters also provide custom fields, tagging, and automatic data updates, so businesses can customize master records according to their specific business requirements while ensuring all downstream processes ranging from lead nurturing to post-sales support are fueled by reliable and accurate information.
- Territory
- Lead Source
- Customer Group
- Customer
- Sales Person
- Sales Stage
- Opportunity Type
- Contact
- Address